PLAYING YOUR "A" GAME

Dr. Bill Blatchford is excited to announce the completion of his latest book, Playing Your “A” Game. It was inspired by the parallels of creating a winning sports team and the challenges of “winning” in the dental business. The Blatchfords share individual Doctor’s successes and challenges with the purpose of learning from others. Hearts and souls are bared and the truths are told.

LEARN:

• The successes and pitfalls of starting a practice
• The challenges of finding the right location and naysayers discouraging you from starting "in their town."
• Challenges of assembling the winning team
• How to keep the team motivated and moving forward
• How to be a leader and communicate greatness
• What keeps you in the game and keeps you going
• Creating an effective strategy for the final season or continuing on
• How to become known and branded in today's market
• Internal and external marketing plans
• Communicating for team effectiveness
• Learning, practicing and mastering sales skills
• Implementing strong systems to always win
  

"He and his staff discuss all large cases in their weekly staff meeting. What made this guest feel trustworthy and what did we do well to completion? On others, what did we do to "drop the ball" and now set a different course?" Dr. Barry Turner

"Since the Ziegele team is composed of four, including the Doctor, everyone is completely cross-trained. All can excellently answer the phone, change appointments, make financial arrangements, consult and do initial conversations, clean or setup a room and run instruments. We will NEVER interrupt a member who is with a guest." Dr. April Ziegele

"With Bill's help, I was able to do this by changing the mix of treatment offered. Now I work on fewer patients, doing more work. We quadrupled our production with more comprehensive treatment planning. Bill taught me what patients want is look good, feel good and last a long time. He said, 'it is not an accident people are coming in. They want something.'" Dr. Jim Elias

From Dr. Brian Saby, "Lessons Brian has learned about staffing is the leader must know what you are looking for in a staff member. Look for your dream employee. Brian wisely has learned, "People do not change much. I have learned I do not have the time or inclination to be a personal growth center. If you find you selected the wrong person, don't waste time or effort in trying to train a duck to be a swan. Sell the duck and buy a new swan."

Another lesson from Brian is to be a successful leader, you need to make decisions. Some decisions may not be popular with your staff. "Get over it," Brian advises. The leader must be interested in results and respect. Make decisions consistent with your vision. "Wishy-washy doesn't gain respect."